RESIDENTIAL REAL ESTATE & DEVELOPMENT, CURRENT NOTE

RESIDENTIAL REAL ESTATE & DEVELOPMENT:

Sales and Marketing

1) Hit the gas: Go all in selling healthy living, particularly highlighting cleanliness and air quality in a brand new home.

2) Tap the brakes: Scale back marketing emphasis on sustainability features unless they also come with utility cost savings. While still deeply important, they are less of a selling point right now.

3) Change direction: Shift the quality-of-life discussion away from exciting experiences toward controlling your destiny with an owned home.

Design

1) Hit the gas: Include multiple places in the home that can flex into work-from-home spaces.

2) Tap the brakes: Open layouts won’t need to be as vast, with more square footage accommodating privacy and separation from the noise.

3) Change direction: Allocate more of your budget for practical spaces, like storage and drop zones as well as outdoor connections.

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